The purpose of this project, was to design a potential Olympic logo and branding. The result was, Albuquerque 2020 Olympics. The colors used for the logo are meant to represent the culture of New Mexico. The yellow for the sunny days of the dessert while the red and orange represent the Sandia Mountains and the Adobe buildings known to be in the area. The Rio Grande river runs through the city of Albuquerque and it is shown with the aqua color in the logo. The Olympic icons are a representation of the Petroglyph symbols found in the area.